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Editorial

Editorial: Advertising China

Authors:

Sally Chan ,

University of Leeds, GB
About Sally
Sally Chan is Senior Teaching Fellow in Marketing at Leeds University Business School, Leeds University
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Rachel Phillips

Cardiff University, GB
About Rachel
Rachel Phillips is an Editor of JOMEC Journal.
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Abstract

This is the editorial of issue 15 of JOMEC Journal, which is a special themed issue, entitled ‘Advertising China’. The editorial gives an overview of the issue contents, which traverse a wide range of issues related to advertising (and) China.

How to Cite: Chan, S. and Phillips, R., 2020. Editorial: Advertising China. JOMEC Journal, (15), pp.1–3. DOI: http://doi.org/10.18573/jomec.204
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Published on 22 Jul 2020.
Peer Reviewed

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