Editorial
Editorial: Advertising China
Authors:
Sally Chan ,
University of Leeds, GB
About Sally
Sally Chan is Senior Teaching Fellow in Marketing at Leeds University Business School, Leeds University
Rachel Phillips
Cardiff University, GB
About Rachel
Rachel Phillips is an Editor of JOMEC Journal.
Abstract
This is the editorial of issue 15 of JOMEC Journal, which is a special themed issue, entitled ‘Advertising China’. The editorial gives an overview of the issue contents, which traverse a wide range of issues related to advertising (and) China.
Published on
22 Jul 2020.
Peer Reviewed
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