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Transmedia Tourism editorial


Ross Garner

Cardiff University
About Ross

Ross Garner is Lecturer in Media and Cultural Studies in the School of Journalism, Media and Culture at Cardiff University. He has published research in edited collections by multiple international publishers and journals including Popular Communication, Tourist Studies and Journal of Fandom Studies. He is currently preparing the monograph Nostalgia, Transmediality and Digital Television for publication by loomsbury.

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This Editorial sketches out some initial contexts and parameters for the concept of transmedia tourism – the academic neologism which the articles in this Special Issue explore in greater detail. It is argued that transmedia tourism should be understood as a historical term whose emergence is intertwined with both theories of convergence culture (Jenkins 2006) and the experience economy (Pine and Gilmore 1998). The Editorial also reflects upon the methodologies used for exploring transmedia tourism throughout the Special Issue, offering reflections on and dismissals of objections to autoethnography as a way of studying how mediated spaces are  experienced from an anthropologicalperspective.

How to Cite: Garner, R., 2019. Transmedia Tourism editorial. JOMEC Journal, (14), pp.1–10. DOI:
Published on 12 Nov 2019.
Peer Reviewed


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