It would be easy to write off Made in Chelsea as very bad television, the embarrassed and embarrassing exposure of the empty days of a bunch of spoilt metropolitan brats – what Amber, a 19-year old Chelsea socialite, describes as ‘the whole like Chelsea socialite thing’. It is indeed very bad television – crass, vulgar, inept and shameless. It is a kind of anti-psychoanalysis, doing for the haute bourgeoisie what Jeremy Kyle does for the lumpen proletariat. But it may be worth a closer look for what it tells us about contemporary British society and about the beneficiaries of neo-liberalism – those important people whose lives are untouched by the experience of austerity imposed on the rest of us. This article was written in March 2013: the series may well change and continue to change after the time of writing.