The mainstream news media have long been charged by feminist and critical media scholars of largely excluding women from its sports coverage, and concomitantly highlighting the ongoing relative absence of female sports reporters. With the 2012 London Olympic Games just past, it is timely to reflect on two areas of sports journalism that receive sparse scholarly interest from the majority of Australian journalism academics, as technology issues and the future of journalism debates take precedence. The Olympics typically generate more media exposure for female athletes than usual, nevertheless, it remains that there are particular types of ‘gender appropriate’ events that attract mainstream news media attention during the Games, and other sporting events in general. This paper analyses a month of pre-Olympic sports coverage and general sports coverage in two major Australian newspapers, finding that while pre-Olympic coverage includes more women’s sport than in general sport, sportsmen and men’s sport remains highly privileged in both areas. The fact that horseracing receives three times more media coverage than women’s sports in this study clearly identifies sportswomen’s marginalised status. The paper also maps the number of female sports reporters at these two newspapers, and concludes with some insights into a newsroom culture that typically rejects women as athletes and as sports reporters.