Advertising China -

Issue 15

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Editorial

Editorial: Advertising China

Sally Chan, Rachel Phillips
- PDF (EN)
22 Jul 2020

(15):1-3

Articles

From Chop Suey to Chop-Socky: The Construction of Chineseness in British Television Adverts

Paul Bowman
- PDF (EN)
22 Jul 2020

(15):1-29
Hai Karate and Kung Fuey: Early Martial Arts Tropes in British Advertising

Sally Chan, Emily Caston, Maddie Ohl, Sean Nixon
- PDF (EN)
22 Jul 2020

(15):1-33
When the Gendered Millennial Goes Global: A Cross-National Reading of the ‘New Woman’ in British and Chinese Television Ads

Shulin Gong
- PDF (EN)
22 Jul 2020

(15):1-22
China’s Nation and Product Branding in New York’s Times Square in the Post-Beijing Olympics Era

Hongmei Li
- PDF (EN)
22 Jul 2020

(15):1-16
Forty Years of the Return of Advertising in China (1979–2019): A Critical Overview

Giovanna Puppin
- PDF (EN)
22 Jul 2020

(15):1-19
Marketing Chinese Children’s Authors in an Age of Celebrity

Frances Weightman
- PDF (EN)
22 Jul 2020

(15):1-17

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