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Issue 15
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Advertising China
Editorial
Editorial: Advertising China
Sally Chan, Rachel Phillips
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22 Jul 2020
Articles
From Chop Suey to Chop-Socky: The Construction of Chineseness in British Television Adverts
Paul Bowman
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22 Jul 2020
Hai Karate and Kung Fuey: Early Martial Arts Tropes in British Advertising
Sally Chan, Emily Caston, Maddie Ohl, Sean Nixon
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22 Jul 2020
When the Gendered Millennial Goes Global: A Cross-National Reading of the ‘New Woman’ in British and Chinese Television Ads
Shulin Gong
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22 Jul 2020
China’s Nation and Product Branding in New York’s Times Square in the Post-Beijing Olympics Era
Hongmei Li
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22 Jul 2020
Forty Years of the Return of Advertising in China (1979–2019): A Critical Overview
Giovanna Puppin
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22 Jul 2020
Marketing Chinese Children’s Authors in an Age of Celebrity
Frances Weightman
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22 Jul 2020
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