Current Issue

Issue 15 Advertising China

Editorial

Editorial: Advertising China

Sally Chan, Rachel Phillips
- PDF (EN)
22 Jul 2020

0 (15):1-3

Articles

From Chop Suey to Chop-Socky: The Construction of Chineseness in British Television Adverts

Paul Bowman
- PDF (EN)
22 Jul 2020

0 (15):1-29
Hai Karate and Kung Fuey: Early Martial Arts Tropes in British Advertising

Sally Chan, Emily Caston, Maddie Ohl, Sean Nixon
- PDF (EN)
22 Jul 2020

0 (15):1-33
When the Gendered Millennial Goes Global: A Cross-National Reading of the ‘New Woman’ in British and Chinese Television Ads

Shulin Gong
- PDF (EN)
22 Jul 2020

0 (15):1-22
China’s Nation and Product Branding in New York’s Times Square in the Post-Beijing Olympics Era

Hongmei Li
- PDF (EN)
22 Jul 2020

0 (15):1-16
Forty Years of the Return of Advertising in China (1979–2019): A Critical Overview

Giovanna Puppin
- PDF (EN)
22 Jul 2020

0 (15):1-19
Marketing Chinese Children’s Authors in an Age of Celebrity

Frances Weightman
- PDF (EN)
22 Jul 2020

0 (15):1-17

About this Journal

JOMEC Journal is an online, open-access and peer reviewed journal dedicated to publishing the highest quality innovative academic work in Journalism, Media and Cultural Studies.

Current Issue

Issue 15 Advertising China

Editorial

Editorial: Advertising China

Articles

From Chop Suey to Chop-Socky: The Construction of Chineseness in British Television Adverts

Hai Karate and Kung Fuey: Early Martial Arts Tropes in British Advertising

When the Gendered Millennial Goes Global: A Cross-National Reading of the ‘New Woman’ in British and Chinese Television Ads

China’s Nation and Product Branding in New York’s Times Square in the Post-Beijing Olympics Era

Forty Years of the Return of Advertising in China (1979–2019): A Critical Overview

Marketing Chinese Children’s Authors in an Age of Celebrity

About this Journal

Marketing Chinese Children’s Authors in an Age of Celebrity

Forty Years of the Return of Advertising in China (1979–2019): A Critical Overview

China’s Nation and Product Branding in New York’s Times Square in the Post-Beijing Olympics Era

When the Gendered Millennial Goes Global: A Cross-National Reading of the ‘New Woman’ in British and Chinese Television Ads

Market(ing) Activism: Lush Cosmetics, Ethical Oil, and the Self-Mediation of Protest

Debaters of the bedchamber: China reexamines ancient sexual practices

‘Schatzi’: Making Meaning of Diaspora

The Gendered World of Sports Reporting in the Australian Print Media

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